We Price Demand to Drive NOI
Hotels don’t fail from lack of demand.
They fail from mispriced demand.
We engineer NOI through demand intelligence, revenue architecture and profit optimization.
45+ Hotels | $10B+ Hospitality Assets
Erez Jontef is the founder of Hotel Prophet, a hospitality asset strategy platform focused on demand intelligence, revenue architecture and profit optimization.
Over two decades, he has led commercial strategy and revenue performance across luxury resorts, urban hotels, and integrated hospitality assets—representing more than $10 billion in real estate value.
His work is focused on one outcome: maximizing pricing power, increasing profitability and driving NOI growth at the asset level.
This experience forms the foundation of a systematic approach to identifying mispriced demand and unlocking asset-level value.
Unlock the full profit potential of hotel assets
Hotel Prophet partners with independent hotels, resorts, owners and hospitality investors to maximize revenue, increase GOPPAR, profit per guest and grow long-term asset value.
Our Strategic Profit Optimization Framework converts hotel demand, pricing and distribution systems into sustained hotel profitability and long-term asset value.
When the commercial engine is aligned, hotels generate stronger margins, higher asset value and more durable NOI.
We partner with hotel owners, investors and operators to unlock higher NOI through demand intelligence, revenue architecture, profit optimization and disciplined commercial execution.
By aligning pricing strategy, demand capture, distribution systems and operational performance, we help hospitality assets reach their full profit potential.